Oh lord, this is trivialising just how much money got spent on that...https://twitter.com/tactful/status/1093872978775982081 …
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Depends on the context. For Respawn, they had 1) a game they knew was good 2) an existing audience 3) a big potential audience of people who want a fast-paced shooter Battle Royale and 4) access to many popular streamers 5) for a free to play game. perfect combo for 0 hype launch
You can imagine similar situations where this would work well. In fact, lots of publishers have been experimenting with reduced timeframes - both Fallout 76 and Fallout 4 had only a few months runway from announcement to launch (F4 announced at E3, launched in Oct etc)