Oh lord, this is trivialising just how much money got spent on that...https://twitter.com/tactful/status/1093872978775982081 …
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So are you saying it's not the cost that counts, but the timescale? One big bang at launch with your marketing budget is actually better than spreading it over 12 months?
Depends on the context. For Respawn, they had 1) a game they knew was good 2) an existing audience 3) a big potential audience of people who want a fast-paced shooter Battle Royale and 4) access to many popular streamers 5) for a free to play game. perfect combo for 0 hype launch
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You can imagine similar situations where this would work well. In fact, lots of publishers have been experimenting with reduced timeframes - both Fallout 76 and Fallout 4 had only a few months runway from announcement to launch (F4 announced at E3, launched in Oct etc)
Thanks. Twitter will use this to make your timeline better. UndoUndo
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