Oh lord, this is trivialising just how much money got spent on that...https://twitter.com/tactful/status/1093872978775982081 …
I know how much money was spent on the launch lol, I know people who worked on it. But AAA companies regularly spend just as much over the course of 12+ months, which Apex Legends has proven is unnecessary in similar cases
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So are you saying it's not the cost that counts, but the timescale? One big bang at launch with your marketing budget is actually better than spreading it over 12 months?
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Depends on the context. For Respawn, they had 1) a game they knew was good 2) an existing audience 3) a big potential audience of people who want a fast-paced shooter Battle Royale and 4) access to many popular streamers 5) for a free to play game. perfect combo for 0 hype launch
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