Director of Business Development & Growth @PlayAdoptMe. Prev @Hypixel @IGFestUK. note: put something funny yet deeply relatable before saving bio. He/Him 
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The key lesson to take away from Apex Legends' successful launch is that if you have an audience and a way to reach them (like streamers, youtubers) you don't need 12+ months of hype, trailers, build up. Just make a dope game and put it in front of people to play
Now more than ever I believe in putting something playable in front of people as soon as possible. Whether that's early access, just one game mode, or a finished game, get it in people's hands, plan your marketing around that, erase speculation and let the game speak for itself
Had a few snarky replies to this saying "But they spent a bunch of money on Streamers!" Yes, I'm aware, I mentioned streamers in my tweet. But AAAs regularly spend just as much or more across a 3, 6, 12+ month plan - Apex Legends proves this isn't always necessary for success
Agreed! More than once I've seen a stream/youtube of a game and thought "oh, this looks fun, I'm gonna get that" only to find out that it's not being released for a month. By that time I've moved on to other things
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