Director of Business Development & Growth @PlayAdoptMe. Prev @Hypixel @IGFestUK. note: put something funny yet deeply relatable before saving bio. He/Him 
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9) Embedded GIFs or looping videos aren't just visually interesting they're often way more effective at conveying a mechanic or piece of info than words. Use the medium that best conveys the message
11) Structure your sentences and paragraphs to front load information. This makes it easier to skim. Headings make it even easier. If a reader is skimming for a paragraph about weapon upgrades, makes it easier for them if you start "We're adding 6 new Weapon Upgrades."
12) Comms isn't art, it's data transfer. Sure, it can be entertaining or artistic, but its primary purpose is to get something from your head into their head. Everything in the piece should live in service to that
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