2) Visual aids are massively important to break up the flow of text. 3 paragraphs = disgusting, but one paragraph followed by a screenshot or gif allows for a little mental break and reduces drop-off. Also helps skimmers find their most valuable information
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11) Structure your sentences and paragraphs to front load information. This makes it easier to skim. Headings make it even easier. If a reader is skimming for a paragraph about weapon upgrades, makes it easier for them if you start "We're adding 6 new Weapon Upgrades."
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12) Comms isn't art, it's data transfer. Sure, it can be entertaining or artistic, but its primary purpose is to get something from your head into their head. Everything in the piece should live in service to that
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