Simon Wardley

@swardley

I like ducks, they're fowl but not through choice. Corporate cartographer, chaotic evil, destroyer of undeserved value. RT ≠ +1

Burmarsh, Kent, UK
medium.com/wardleymaps/on…
Joined September 2007
3,143 Photos and videos Photos and videos

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  1. Pinned Tweet
    Jun 19

    Want to learn how to map? Try ... 3) The video course (with discount code for those who've come to an event) 2) The book 1) Practice!!

    2 replies 28 retweets 107 likes
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  2. 4 hours ago

    ... most things called "business" maps have no concept of space i.e. take a mind map, you shift a component a bit and it doesn't change the map. Try doing that to an Atlas, say shift Australia a bit ... it's a different map. Space has meaning in maps.

    1 reply 1 retweet 4 likes
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  3. 4 hours ago

    ... to be a map, beyond being visual, context specific (a map of a space not a single fit all) and having components then you need to navigate which means an anchor (North), position relative to the anchor (this is North of that) and consistency of movement (head North)

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  4. 4 hours ago

    X : But I'm certain there are lots of things called maps out there. Me : Most of them are not actually maps. Ok, mine are more Babylonian clay tablet like maps than ordinance survey but at least space has meaning. X : How do you mean? Me : It's best I show you.

    1 reply 5 likes
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  5. 4 hours ago

    X : But I'm interested in history. Me : Ok, so they are first maps of business as far as I know i.e. I've never found any others that were actually maps. There are probably hundreds of maps out there but I never found any of them. Go dig, indulge your passion.

    2 replies 2 likes
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  6. 4 hours ago

    So celebrate the now, enjoy life, enjoy your family (if you are lucky to have one) and find your passion. Try to make those around you comfortable and happy and don't worry about the trivia of who did what first. There are more important things in life.

    1 reply 1 retweet 4 likes
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  7. 4 hours ago

    ... do you think anyone truly remembers the first person to create a geographical map? No. We've know idea. It's long lost but let us praise that person, whoever they were, and say thank you. I'm sure they don't mind we've forgotten who they are. They're dead.

    1 reply 3 likes
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  8. 4 hours ago

    X : But don't you want to have a legacy? Me : A legacy implies I'll be dead, so I promise you I'll care even less. In any case, anything you do then someone will find a better way. That's progress, that's evolution and it's a good thing. We should celebrate that.

    2 replies 12 likes
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  9. 4 hours ago

    X: But what if it wasn't first and someone says this was more first? Me : I'd be like ... great. Where were you hiding it? Is it a map? Is it a better map? X : But then you wouldn't be first? Me : Arghhh. I don't care. Never did. I only care if something is useful.

    1 reply 10 likes
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  10. 4 hours ago

    X : But was it the first? Me : I doubt it. Never forget Sivowitch's Law of Firsts - "Whenever you prove who was first, the harder you look you will find someone else who was more first" X : So was it the first or wasn't it? Me : Who cares? Do you find it useful? Live in today.

    2 replies 1 retweet 9 likes
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  11. 4 hours ago

    X : Did you invent mapping? Me : Err, no. That was thousands of years ago. X : I mean business mapping? Me : I created my form of mapping now known as Wardley Maps, 13 years ago. It's all creative commons. X : But what is the first business map? Me : I don't know of any others.

    2 replies 4 retweets 11 likes
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  12. Retweeted
    20 hours ago

    Looks like some EU lawmakers are REALLY fed up with the lobbying around ,

    1 reply 36 retweets 48 likes
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  13. Retweeted
    6 hours ago

    There's a simple alternative to bottles for water - called a tap or water fountain. Extremely low energy and waste, cost-saving for consumers.

    3 replies 17 retweets 56 likes
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  14. Retweeted
    6 hours ago

    Alibaba reportedly will launch its second European cloud datacenter in London, though launch date and details are still to come.

    1 reply 6 retweets 7 likes
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  15. Retweeted
    6 hours ago

    We obviously got the room size wrong on this one: Framing Business Problems as ML Problems, with Carlos Escapa of

    2 replies 3 retweets 16 likes
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  16. Retweeted
    6 hours ago

    This is my dear wife's initiative/project. Great to see it getting deserved exposure /

    2:19
    I love this video by for several reasons b/c it shows: 1) changing minds on refugees / migrants is possible 2) why stories (more than facts) are important 3) and how this can be done
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    1 reply 2 retweets 4 likes
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  17. 6 hours ago

    I'm delighted by this move by ... but then in the UK we have a negative right to free speech and I somehow think Alex Jones under those laws would have rightly been in hot water long ago ->

    Twitter is permanently banning conspiracy theorist Alex Jones and Infowars for abusive behavior.
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  18. Retweeted
    9 hours ago

    It's now time for a Mueller-style inquiry into the conduct of the EU referendum, that also examines the role played by the Russian state.

    180 replies 884 retweets 1,884 likes
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  19. 7 hours ago

    ... of particular interest, was the "acceptable" chart ... gosh, if only we had gone the route of EEA (docked to EFTA without EFTA).

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  20. 7 hours ago

    Labour +4pts in latest Survation poll - ... that's not surprising, however what caught my attention was UKIP overtaking LibDem (sad) and 50/50 leave/remain (interesting) ...

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  21. 8 hours ago

    Wow ... encouraging 30-40% of Labour voters not to vote Labour - it's the Express, I wouldn't believe it, if it wasn't recorded - ... well, maybe it's because Adonis was never an MP that he doesn't understand how elections are won.

    1 like
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