We've seen a lot of #onlineretailers have success with selling products on Instagram. It will be interesting to see if this trend continues as businesses move to Facebook Shops that can help hosted on their IG account too.
The @sumoheavy #eCommerce Minute Podcast // 725:
Target to Sell Products Through Instagram Checkout
To buy an item via @instagram Checkout, @Target customers click on a shopping bag icon in the lower corner of the Instagram post.
Listen on @Anchor: https://bit.ly/2U8JXCV pic.twitter.com/Vu5yvwZFQy
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To make It work you really have to use both anyway. What is interesting is that Facebook finally did it in the platform instead of using 3rd party cart. We have been fascinated for years with a QVC model on Facebook
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