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I still don't understand what is so hard about putting out a press release addressing the butterfly keyboard problem, explaining today's half-fix, explaining repair & replacement program, & saying that a redesigned keyboard is in the works. Apple's handling has been infuriating
By now, somebody needs to be fired for the handling of the keyboard situation, and the longer it takes, the higher up the management chain they should be looking. You don't get to 5 years of ignoring it by accident. The reputation damage will last a decade, nevermind support cost
Today's keyboard materials update could fix the problem in 99% of cases, but we won't know from anecdata for years. And Apple's not prepared to stand by in public what it's telling press in private. If they don't have confidence in the fix, why would anybody else?
Would you still buy the current line of MacBook if Apple flat out told us that it’s working on a new keyboard, but we should just continue buying this one? No.
the people who want to wait can wait and stop being angry, and the people who don't care can keep buying
what about those of us who invested $3500 in this thing (I need to go in for my 4th keyboard repair)
I don’t disagree with the fact that this reputation damage will last them a long time. I also don’t understand why they didn’t speed up the new design. It seems Apple just doesn’t create products in 1-2y cycles (assuming they still expected to get this under control in 2016/7).
Because maybe a redesigned keyboard isn’t in the works? Maybe they’re convinced this design will work... eventually?
‘It just works….. eventually’ 
They put up a support page / explainer on bent iPad Pros but nothing similar for this much larger issue. What a thing.
Come on, Steve. Do you really think Apple can come to us, to explain a fix and to say they are redesigning a new one (who said that, btw?). The point is one, pure and simple: is this issue fixed or not? I can’t even imagine it isn’t. It would be a joke beyond the joke.
There’s an Apple law that states you only speak about something if it is the best ever.
I would buy a new £3000 MacBook this year if they removed Touch Bar and put in the old keyboards (Or just mushed in a Magic Keyboard) 
Guess I’ll have to stick with this and eventually buy from another company... I’d ‘understand’ shit keyboard for £300 device. Not £3000.
It’s weird how Samsung’s exploding battery problem seemed to come and go but this keyboard problem continues to drag on. Apple refusing to be humbled seems to just keep the pain going.
I miss the Jobs-era apologies like MobileMe, or even when it wasn’t Apple’s fault like the G5 not hitting 3.0Ghz. Today’s Apple doesn’t admit they get anything wrong, and I worry they believe it internally too.
When my current 2014 MBP dies I only know one thing for sure: I won't buy a MBP with a touch bar or a butterfly keyboard.
The problem isn’t that they’re butterfly (actually, butterfly is great because the key presses evenly instead of wobbling); the problem is these unreliable keyboards Apple is making. A new reliable keyboard with good travel could be butterfly.
Maybe, I'm really not an expert on keyboards. I do know that the scissors chiclet keyboards like the Magic Keyboard 2 and the previous gens of MBP didn't suffer from these reliability problems.
I guess, for Apple, humility is even more difficult to engineer than butterfly keyboards
I really dislike their “just bring in to us and we’ll fix it” attitude, because I live in the middle of nowhere, not that easy to just walk into a apple store
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