Eric Enge

@stonetemple

Digital Marketing Excellence Practitioner

Boston, SF Bay Areapilotholding.comJoined January 2009

432 Following

38.1K Followers

Eric Enge’s Tweets

Eric Enge

@stonetemple

May 10

Excellent list of the risks associates with the new age of AI.

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Rob Leathern

@robleathern

May 10

I've heard many people say many AI risks are theoretical so I summarized a (version 0.1) laundry risk of AI risks from the likely and near-term to the less certain - pls lmk ones I missed! #aisafety tinyurl.com/2s4ku4vt

Eric Enge

@stonetemple

May 7

Google doesn't do well with many temporal sports queries. Here is the response to "When was the last time the Boston Celtics won the NBA Championship?" While it was great that we beat the Heat to go to the finals, we lost to the Warriors in the finals. cc:

Check out my interview with

@facan

from

@bing

on the use of AI in search. Great insights into Bing's thought process on it.

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Search Engine Land

@sengineland

May 4

AI in search: Insights from Bing’s Fabrice Canel via @stonetemple searchengineland.com/ai-search-bing

Great summary by

on why EEAT is so important , including examples of companies that are doing it very, very well.

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Lily Ray

@lilyraynyc

Apr 27

Check out my presentation from the @re_signal ecommerce conference last month in London! "The role of E-E-A-T in ecommerce" youtube.com/watch?v=lxQ_6o

Eric Enge

@stonetemple

Apr 23

This is a canned answer from Bard, but sharing it as an excellent summary of why LLMs make mistakes.

Eric Enge

@stonetemple

Apr 16

Coming to a search engine near you soon!

nytimes.com

Google Devising Radical Search Changes to Beat Back A.I. Rivals

The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one.

Eric Enge

@stonetemple

Apr 5

California hotels like the Fairmont Mission Inn in Sonoma offer boxed water to help fight back against plastic. #betterplanet

Eric Enge

@stonetemple

Mar 29

Google continues to work through how they are going to maintain search quality as AI tools create more ways to spew poor and medium quality content. Whatever you do with your organization, don't forget about the new "E" in "EEAT" (experience).

blog.google

Five new ways to verify info with Google Search

Everyone should be empowered with the tools they need to find information they can trust.

Eric Enge

@stonetemple

Mar 29

Which Generative AI Solution is the best? Read my article in

@sengineland

to see what I found after asking each platform to answer 30 questions.

searchengineland.com

ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.

Another draft of an

blurb from Bard. I like the presence of the attribution link. However: given that the race car driver Danny Sullivan is also famous the optimal process should ask me a question to clarify who I mean, or provide information on both.

Eric Enge

@stonetemple

Mar 22

Tried to use Bard for content gap identification, but it declined to take the task on. ChatGPT does this task pretty well (but not perfectly).

Eric Enge

@stonetemple

Mar 22

Another Bard example. This one has a factual error in it: "but it was eventually sunk by a British torpedo strike," which is not accurate. Also interesting that it offered three different drafts. Like that feature!

Eric Enge

@stonetemple

Mar 22

First test result for Bard, tested the query "who is danny sullivan" (fyi:

@dannysullivan

). I have seen similar problems with other people as well. Illustrates one of the core challenges with LLMs, as they tend to be 1M miles wide and an inch deep.

Eric Enge

@stonetemple

Mar 16

The new ChatGPT (based on GPT-4) still struggles with how/when to avoid bias. Here it's perfectly happy to tell a joke about men, but won't tell one about women.

Eric Enge

@stonetemple

Mar 8

Excellent demo of applying ChatGPT in business from HubSpot's Dharmesh Shah:

youtube.com

Say Hi To ChatSpot.ai: The All-In-One A.I. Powered Chat App For...

Be first in line for the public alpha by signing up here: https://clickhubspot.com/sc4Welcome to the age of the Smart CRM.ChatSpot.ai, currently in public al...

Eric Enge

@stonetemple

Feb 23

These are all examples of one of the big challenges with AI, which is that it has no real model of the world and no innate understanding of value judgments. These can be "programmed in", but who makes the call on what the right values are?

Eric Enge

@stonetemple

Feb 23

And sometimes you get a disclaimer!

Eric Enge

@stonetemple

Feb 23

If you keep poking at jokes about men it does get a bit more pointed.

Eric Enge

@stonetemple

Feb 23

Fun example poking at whether ChatGPT will tell jokes about women or men.

Eric Enge

@stonetemple

Feb 21

Surprising answer from ChatGPT. Not the worst that I've seen, but still an odd one.

Eric Enge

@stonetemple

Feb 15

SMX Master Classes are coming! Use the InstructorVIP discount code to get 15% off the ticket price!

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Search Marketing Expo

@smx

Feb 15

Your site isn't crawlable? High quality content won't matter. Join @stonetemple for his two-part Master Class to learn data-driven tactics that can help you optimize your online presence and boost organic rankings -- only at SMX, online March 1-2! marketinglandevents.com/smx/master-cla

0:42

61 views

Great analysis by

on the limitations of ChatGPT.

searchenginejournal.com

11 Disadvantages Of ChatGPT Content

Researchers discover surprising flaws in ChatGPT content. Here's how to catch them.

Eric Enge

@stonetemple

Feb 3

Excited to see the release of SEMrush's new Authority Score. Proud to have been a part of the advisory team that provided input. You can read more about it here!

semrush.com

New Authority Score: The Most Manipulation-Resistant Metric

A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. New improvements include factoring in organic traffic and common spam signals, a visualizer,...

Eric Enge

@stonetemple

Jan 30

SMX Master Classes Return on March 1 and March 2! My class runs from Noon ET to 3 ET both days and is focused on Technical SEO Training. Use the InstructorVIP discount code for a 15% discount at this link:

searchengineland.com

Technical SEO | SMX® Master Classes | Online March 1-2, 2023

Drive more organic growth with expert insights and tactics from tech SEO expert Eric Enge.

Eric Enge

@stonetemple

Dec 23, 2022

Something I've never seen before. Google is testing "Any duration" an options submenu when you click "Tools" on your search. I use the "Any time" feature a lot because Google doesn't recognize football player injuries as a temporal query.

Eric Enge

@stonetemple

Dec 16, 2022

One more phage fun fact:

@CornelyKathleen

found a viable phage in our backyard! You can see the page for "our phage" here! phagesdb.org/phages/Maravis

Eric Enge

@stonetemple

Dec 16, 2022

Phages are a of medical research seeking to find viruses that fight bacterial superbugs. Our (Beth and I) good friend

@CornelyKathleen

from

@ProvidenceCol

is directly involved in this critical research. You can read more about phages here:

en.wikipedia.org

Bacteriophage - Wikipedia

Eric Enge

@stonetemple

Dec 8, 2022

Such awesome news that Brittney Griner is coming hohttps://www.nytimes.com/live/2022/12/08/world/brittney-griner-russia-ukraine-newsme! Now we need to bring Paul Whelan home too.

Eric Enge

@stonetemple

Nov 30, 2022

Great overview of doorway pages from

@si1very

@sengineland

searchengineland.com

Doorway pages: An SEO deep dive

Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.

Eric Enge

@stonetemple

Nov 16, 2022

Loving the new network graph tool coming from

@semrush

. Helps visualize the interconnections in the link graph around your content.

New

feature - You can switch data in your reports between root domain and Subdomain when a project is set up for a subdomain.

New CTR data from

shows no clicks at only 25%. Full study here: semrush.com/blog/zero-clic h/t

Will be going to State of Search on 10/24 & 10/25. Speaking on "Rise of User Experience as a Ranking Factor." Come join us! See the full schedule here:

stateofsearch.org

Schedule State of Search Conference November 1 and 2, 2021

2021 Agenda for State of Search is now posted! Come see your favorite speaker Support the State of Search by attending the virtual conference

Eric Enge

@stonetemple

Sep 28, 2022

starting in 10 minutes! Come join this free webinar - link is in the tweet below!

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Eric Enge

@stonetemple

Sep 26, 2022

Excited to be doing a free 9/28 webinar with @joomla: @brianteeman (co-founder), Philip Walton (board), Robert Deutz (President) and Vlad Georgiev from @ScalaHosting. My talk: Why Understanding What Google Wants is Critical to Your Strategy. Sign up: scalahosting.com/secret_talks_s