Stephen Pratley

@stephenpratley

Founder of Turning transactions into customers. Find out how:

London, England
Vrijeme pridruživanja: ožujak 2008.

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  1. Prikvačeni tweet
    16. sij

    Imagine you've launched a new offer and it's making sales, but not quite profitable. Most marketers will try to tweak the conversion and the efficiency of their ads to get to where they want to be. But this thread is about another, easier, and more profitable route...

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  2. prije 2 sata

    Once you get a few sales, you should prioritize some of these activities. Most are automated and can keep making profits for the life of the business.

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  3. prije 2 sata

    There's more money to be made selling displacement activities than actually making change. A half-decent logo designer will never go out of business.

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  4. proslijedio/la je Tweet
    prije 3 sata
    Odgovor korisnicima

    Frowned on by thought leaders - usually works well, but is harder work than they want to put in.

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  5. If you’re going to laugh at me for thinking Kansas City is in Kansas, I’ll have you locked up in Leeds Castle.

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  6. 1. velj

    This is true, but it can get you in trouble. The first line is a fact. Something happened. You can't deny it. The second line is a claim. You're saying it will apply in all cases. Try this in the supplements market and see how far you get.

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  7. 1. velj

    is a perfect example of how the middle of the road is the most dangerous place to be. Both sides think you're going the wrong way. The BBC needs to do some work on its positioning.

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  8. 1. velj

    If ever needed another example of "two stories on one screen" - the ability of people to read events to suit their own bias, is it. Both sides up in arms that the BBC is biased against them.

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  9. 1. velj

    Just set up my Mac to put all the screengrabs in the download folder rather than the desktop. Instantly tidier. My desktop is now like my "real" desktop, where I only have things I'm working on today.

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  10. 1. velj

    The middle of the road is the most dangerous place to be.

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  11. proslijedio/la je Tweet
    1. velj

    Fantastic explanation of why stories are so powerful.

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  12. 30. sij

    Considering how much I love water sports I really hate rain.

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  13. proslijedio/la je Tweet
    30. sij

    How to build one-off sales into more valuable customers, even if your product isn't an obvious repeat purchase.

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  14. 29. sij

    Say no to training manuals that nobody ever reads. Little touches like this will keep your content on track for years to come. Essential if you outsource any part of your online content.

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  15. 29. sij

    A new blog post I wrote for ecom guys who don't have an obvious product for repeat purchases

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  16. 29. sij

    A couple of whale-sized clients can bring in as much revenue as a hundred tiny businesses. Yet so many businesses keep adding weak offer after weak offer to try to win more small-fry. You don't need more customers, you need better customers.

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  17. 29. sij
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  18. 29. sij

    This is how you get addicted to posting on Twitter, Insta, Facebook. Not knowing what likes you'll get back is more motivating than getting none, or a consistent number. Good find by Please RT for my sanity.

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  19. 28. sij

    The best startups are like a bank heist movie. A few people who trust each other, combining specialist skills and agreeing to share the spoils when it comes off. And there’s always one who gets cut out for falling asleep on the job.

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  20. 28. sij

    This is a hairbrush for sale on ebay. £3 more than on Amazon, plus another £3 shipping People are buying more than one. Push your order values Push your pricing Don't stop at one channel Not everyone buys like you do

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  21. proslijedio/la je Tweet

    Why did the creamery hire a customer loyalty leader for their butter business? They were concerned about churn.

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