the lines are blurry because there's no regulations. if a band posts a song on spotify and someone steals it, that's theft. if a comedian posts a bit on youtube and someone steals it, that's theft. but when a user posts a joke on twitter and someone steals it, that's... cool?
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as a brand, we've been guilty of this ourselves. it's the wild west of online culture when everybody from food companies to meme curators to news publications are aggregating everybody else's content from wherever they found it, which isn't even the original source most times
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platforms will use other people's original content to build an audience then start selling products to that audience. brands will use other people's original content to launch ads. journalists will use other people's original content to break a story. it's happening everywhere
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the solution isn't clear because the freedom of sharing on social media is what makes it work. no one wants to pay to post memes or anything like that. but something needs to change in order to curb the exploitation happening to original content creators, whom we all benefit from
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for starters, you can support more sources who post original content, rather than ones that aggregate it. follow some of our favorites:
@NOTVIKING@MichaelaOkla @SJSchauer@captainkalvis@dubstep4dads@_coryrichardson@cottoncandaddy@shen_the_bird@kyleplantemoji@KeetPotatoShow this thread
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Could not agree more
Thanks. Twitter will use this info to make your timeline better. UndoUndo
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Who stole your joke Steak-umm!?!?
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people do all the time but honestly it doesn't really affect us negatively because we're a brand you know? it's way worse for artists
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I told you we were guilty of it too susan lol luckily we're cool with
@captainkalvis. and to further complicate this topic, I also think there's a difference between innovating someone's meme/joke format and outright stealing it - Show replies
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