Trying to track down that essay about increased choice and Walmart-brand scotch. Where did I read that?
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Now I'm super curious but every search just let's me know that Walmart sells scotch tape and scotch mints
Remember when you could see something on the internet, and then later, find it again? 
Remember when you could tell someone else how to find something just by telling them what to search for? 
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I feel this essay is going to be by or involve Barry Schwartz
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