Trying to track down that essay about increased choice and Walmart-brand scotch. Where did I read that?
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Might it have been Costco brand scotch? (I still don't know the answer, but I'm offering a different search term)
One thing making this query difficult is that, at the time, Walmart wasn't actually producing scotch. I'm 85% sure it was Walmart and not another American megastore.
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I *feel* like this was a slatestarcodex thing or something, but I just can't find it anywhere. The argument was ~ that even if you might not personally choose Walmart-brand scotch, the existence of such a thing increased consumer choice which is better for everyone.
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Clearly you have to write the essay and then the _well actually_ folks will show up and let you know that someone else already said something like this
End of conversation
New conversation -
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Now I'm super curious but every search just let's me know that Walmart sells scotch tape and scotch mints
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Remember when you could see something on the internet, and then later, find it again?
Remember when you could tell someone else how to find something just by telling them what to search for? 
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I feel this essay is going to be by or involve Barry Schwartz
End of conversation
New conversation -
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