A more on-brand Amazon bookstore would have just been a giant endless warehouse full of books, unstaffed & auto charges you when you leave
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was chatting with someone who tried to help traditional retailers/department stores do SEO. hierarchical ontologies are *crippling* online.
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e.g., had category page for "Hoodies > American Apparel" (hierarchical ontology), but not "black hoodies" or "men's hoodies" (search terms)
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by now we should be freed from the constraints of having to store things physically/linearly (dewey decimal). tags over folders, etc.
End of conversation
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