Things I want people to explain to me:
the product is an experience, rather than a tangible. If you didn't wait, sacrifice something - was it even that exclusive?
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it's conspicuous consumption of time, visible leisure. It's a delicacy, not a lunch spot.
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whyyyyy must they be the only decent tea around then

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You don't remember 4 months ago when there WAS no decent tea around ;-) (RIP Samovar) .. things are looking up?
End of conversation
New conversation -
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things like this are why i’d be terrible at marketing/branding professions…