Thought of the night: millenials increasingly crave authenticity. Manufacturing complies, and becomes increasingly just-in-time customized.
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(Related: what does 'artisanal' mean in 2016?)
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This feels related to the recent hubbub around etsy's manufacturing efforts, as well
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@starsandrobots I think the realistic (though sad) thing will be companies working harder to hide their sources and posing as artisinal. -
@Chris_Gammell in 2016 what does artisanal even mean? -
@macegr@Chris_Gammell I really don't think so. 'Artisanal' encompasses a lot of things, but you'd have to make a strong case for that one. -
@starsandrobots@Chris_Gammell Companies already advertise "hand-painted" mass market stuff, it's definitely not some crafty cottage thing
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@starsandrobots i think consumption of identity is a good way to look at authenticity broadly. Anti-commodification is a form of identity.Thanks. Twitter will use this to make your timeline better. UndoUndo
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