Conversation

Do Kwon ๐ŸŒ•
@stablekwon
3/ dapps today overspend on user acquisition through liquidity farming or staking - when opportunity cost rises (rewards decrease or theres another farm elsewhere) farmers leave. This is not necessarily conducive to building a longterm loyal community.
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Do Kwon ๐ŸŒ•
@stablekwon
4/ In contrast, Web2 businesses spend marketing dollars intelligently on user acquisition & retention on clear, measurable metrics - "user activation" can be observed as performing clear tasks, and weighed against CAC and CLV.
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Do Kwon ๐ŸŒ•
@stablekwon
5/ dapps should be approaching user acquisition and retention in the same way. It is significantly cheaper and more valuable to incentivise a large number of users to try out the app (buy $UST, deposit into Anchor) than giving away 9 figure farming incentives
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Do Kwon ๐ŸŒ•
@stablekwon
6/
@valkyrie_money
enables precisely this - it allows DAOs to offer incentives targeting a specific combination of contract-enforced transactions. Its version of performance marketing is both decentralized (any combination of txns will do) and scientific (highly targeted)
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Do Kwon ๐ŸŒ•
@stablekwon
7/ Valkyrie's usecase can extend to affiliate referrals. Its "Share to Earn" model allows referrers to earn from activation rewards of new users. Education remains a tough hurdle in crypto, and now teaching friends about new crypto apps has a viable business model.
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Do Kwon ๐ŸŒ•
@stablekwon
8/ I think Valkyrie has the potential to become the "dapp activation protocol" as we head into Terra Autumn. Every Web3 protocol deserves a chance to fight for user mindshare, and with Valkyrie they now have a highly targeted/intelligent tool to be able to do so. -end-
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