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Do Kwon 🌕
@stablekwon
1/ How can DAOs get more users? 🧵
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Valkyrie Protocol
@valkyrie_money
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1/ As Valkyrie launches in two days, we’re thrilled to announce the upcoming first “Share2Earn” campaign on Valkyrie Protocol! Campaign begins: Oct. 13, 12PM UTC ☄️ medium.com/@valkyrie-prot
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Do Kwon 🌕
@stablekwon
3/ dapps today overspend on user acquisition through liquidity farming or staking - when opportunity cost rises (rewards decrease or theres another farm elsewhere) farmers leave. This is not necessarily conducive to building a longterm loyal community.
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Do Kwon 🌕
@stablekwon
4/ In contrast, Web2 businesses spend marketing dollars intelligently on user acquisition & retention on clear, measurable metrics - "user activation" can be observed as performing clear tasks, and weighed against CAC and CLV.
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Do Kwon 🌕
@stablekwon
5/ dapps should be approaching user acquisition and retention in the same way. It is significantly cheaper and more valuable to incentivise a large number of users to try out the app (buy $UST, deposit into Anchor) than giving away 9 figure farming incentives
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