Conversation

Do Kwon 🌕
@stablekwon
1/ How can DAOs get more users? 🧵
Quote Tweet
Valkyrie Protocol
@valkyrie_money
·
1/ As Valkyrie launches in two days, we’re thrilled to announce the upcoming first “Share2Earn” campaign on Valkyrie Protocol! Campaign begins: Oct. 13, 12PM UTC ☄️ medium.com/@valkyrie-prot
Show this thread
16
548
Do Kwon 🌕
@stablekwon
3/ dapps today overspend on user acquisition through liquidity farming or staking - when opportunity cost rises (rewards decrease or theres another farm elsewhere) farmers leave. This is not necessarily conducive to building a longterm loyal community.
2
75
Do Kwon 🌕
@stablekwon
Replying to
@stablekwon
5/ dapps should be approaching user acquisition and retention in the same way. It is significantly cheaper and more valuable to incentivise a large number of users to try out the app (buy $UST, deposit into Anchor) than giving away 9 figure farming incentives
1
71
Do Kwon 🌕
@stablekwon
6/
@valkyrie_money
enables precisely this - it allows DAOs to offer incentives targeting a specific combination of contract-enforced transactions. Its version of performance marketing is both decentralized (any combination of txns will do) and scientific (highly targeted)
1
72
Do Kwon 🌕
@stablekwon
7/ Valkyrie's usecase can extend to affiliate referrals. Its "Share to Earn" model allows referrers to earn from activation rewards of new users. Education remains a tough hurdle in crypto, and now teaching friends about new crypto apps has a viable business model.
2
89
Do Kwon 🌕
@stablekwon
8/ I think Valkyrie has the potential to become the "dapp activation protocol" as we head into Terra Autumn. Every Web3 protocol deserves a chance to fight for user mindshare, and with Valkyrie they now have a highly targeted/intelligent tool to be able to do so. -end-
5
169