Conversation

Do Kwon 🌕
@stablekwon
5/ Iamport will accelerate Chai's expansion to international markets and integration with its existing (and larger) merchant network ⭐️
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Do Kwon 🌕
@stablekwon
7/ Referrals are powerful in helping to move product - you are more likely to buy something if a friend recommends it. But $ put into referral marketing vastly trails FB/Google performance marketing Problem: traditional referrals *don't scale incentives*
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Do Kwon 🌕
@stablekwon
8/ Trad referrals encourage "refer a friend, and his purchase gives both of you $10 off on next purchase" schemes. Single depth rewards only work well for products with near universal appeal (e.g. Uber) It's harder to find friends willing to shop at the same dress store as you
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Do Kwon 🌕
@stablekwon
9/ What happens when you reward entire referral chains? What if referrals can be picked up by other referrers, and everyone in the chain gets rewarded when a final purchase is made? It changes the referral game completely.
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Do Kwon 🌕
@stablekwon
10/ BuzLink scales referrals - it generates referral links via a smart contract on
@terra_money
's blockchain, and distributes rewards to all participating referrers when a final sale is made
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Do Kwon 🌕
@stablekwon
11/ BuzLink enables new business models - the referral economy. You could have instagram influencers, marketing agencies, and 4chan degens all competing to maximize product reach The $10 coupon becomes (potentially) $1M UST
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