I mean ... This feels so bloody obvious.
Social activists checking in with hard numbers was a theme of my first cross pollination zine. Here Bill Gates says it would be more effective for activists to urge investment in new tech instead of divesting from old fossil fuels, based on mechanisms of action in the marketpic.twitter.com/NldiFveDus
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Ofc the counter argument is that social shame etc goes beyond mere numbers mechanism of action, but it’s a sophisticated campaign that does both
End of conversation
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