Longform is ready-aim-fire for me. I aim in the lede, first 300-400 words, and then launch the thing on a ballistic trajectory of a 4000-6000 words. Which means if I can't aim right in the opening, the whole thing is a failure, landing far from where I intended 
Someone once told me to use headers in the main text. Single most useful 1-line advice I’ve had to clean up the “ballistic” strategy.
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Works about 1/3 of the time. Another 1/3 it just adds a layer of readability but not writability for me, and the final 1/3 it actively kills the energy.
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Ah, interesting. It helps that I don’t like the person much so can angrily ignore it if I want
End of conversation
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