Spencer M Ross

@srossmktg

asst prof of marketing: researches digital & prosocial consumer behaviors || tweets a lot: politics, , , McGill/UMass alum, vinyl/jazz

@ManningUML
Vrijeme pridruživanja: srpanj 2009.

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  1. Prikvačeni tweet
    31. kol 2019.

    When most people say they "love coffee," I question their intention. As a enthusiast, this is how I hear them:

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  2. prije 8 sati

    The next couple of my Marketing Principles classes is on marketing ethics. This timely case will fit right in.

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  3. prije 8 sati
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  4. prije 8 sati

    There is a LOT of marketing ethics to unpack. "In pitching the Big Kid for small children, Evenflo capitalized on an important aspect of booster seats’ commercial appeal: Parents often face a barrage of whining from children who want out of harnessed seats they see as babyish."

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  5. proslijedio/la je Tweet
    prije 10 sati

    "students may have reacted positively to the Asperger’s revelation because their expectations about the instructor were set lower. Poor instructor behavior might be more tolerated"? autism disclosure vs instructor ratings, survey

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  6. proslijedio/la je Tweet

    Certain traits define the difference between colleges and universities. (And no, tuition isn't one of them.)

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  7. proslijedio/la je Tweet
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  8. prije 20 sati
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  9. prije 21 sat

    I always wondered what it would be like to live through a historical turning point. Now I regret that contemplation.

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  10. prije 22 sata

    McConnell is spinning hard enough to dry laundry.

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  11. prije 23 sata

    I really would like to know what John Roberts, the citizen, thinks about this.

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  12. prije 23 sata

    Now, subpoena Bolton tonight and let the 52 defend their cowardice to the voters.

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  13. prije 23 sata

    The pyrrhic battle is over. The American democracy vs authoritarianism war has nine more months to go...

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  14. proslijedio/la je Tweet
    5. velj

    TikTok will follow its Super Bowl marketing with efforts tied to March Madness and the Olympics

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  15. 5. velj

    Democracy or authoritarianism? Worth the 75 seconds.

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  16. 5. velj

    It's cute in a charming "our email accounts are from AOL" sort of way, but she *does* have an iPhone. But it's confusing in a "we don't have a guidebook/tourist map" way.

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  17. 5. velj

    She and her husband are arguing over if you take a right or a left when you walk out the door. Part of me wonders where they came from to know how they arrived here...

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  18. 5. velj

    Sitting next to a tourist who has printed-out Mapquest turn-by-turn directions/map for a ½ mi walk straight down the street. And that Super Bowl ad makes sense...

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  19. proslijedio/la je Tweet

    Younger generations are increasingly gravitating toward private spaces on social media. Here's how some brands are thriving there.

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  20. proslijedio/la je Tweet

    Many firms advertise the original price of a product as well as the current price. Schmidbauer and Stock show that doing so in markets with falling prices and uncertain quality provides consumers benefits high quality firms.

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  21. proslijedio/la je Tweet
    5. velj

    This is really well done. Worth the 90 seconds.

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