Recent PM interview question I've been using: You're the PM at Netflix handling the home screen. How do you determine how shows get promoted editorially vs algorithmically recommended? Walk through metrics/principles/trade-offs and how it impacts various parts of the biz.
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another naive/bad answer: making early value judgements on certain decisions as "good" or "bad". For example - "netflix promoting their own shows is obviously bad". Doesn't reflect first principles thinking on what the objectives are.
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As a lot of you have figured out instantly - this is really a iceberg question. Looks like a simple UX problem but is really about trying to understand Netflix as a system and as a business.
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One layer higher — “how do you determine what shows to promote on Netflix’s home screen?” This gives the candidate space to define the objective and tactics for accomplishing that objective (merchandising + algorithmically-generated recs being two tactics among several)
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