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So far this year Squadron has shared a dodgy christmas scarf, a 2020 diary, a brand new boxed kids action figure and two vegan meals with walnuts.
@OLIO_ex#sharemorewastelesspic.twitter.com/D6w2LbbN87
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A fair question, especially as we approach a festive season defined in part by some fairly bonkers food behaviour.
#sharemorewastelesspic.twitter.com/61ZFKRiUHS
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We'll waste about £1.2bn of perfectly good food this Christmas. A timely reminder there from OLIO that there is a better way.
#sharemorewastelesspic.twitter.com/7CSw3kJS8n
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We are beyond proud of helping Starling Bank deliver a near threefold increase in customers in 2019. Great product + sustained, smart marketing investment = stellar growth.pic.twitter.com/fWmevyaAMj
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This goes to the heart of the 'effectiveness v efficiency' debate. Generic search is the only channel to contribute a greater share of media-driven sales than its share of spend - but much of it is 'goalhanging' activity - much of which is harvesting pre-existing demand.pic.twitter.com/FCVbAF8b3q
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Broadcaster VOD, TV and to some extent online video are broadly 'predictable' in terms of return on investment. Interesting to see how much of a lottery paid social can be. More interesting stuff from Demand Generation, 2019pic.twitter.com/mzX0yN61O1
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TV and OOH exert 'halo' effects on other media channels - which is why it's always helpful to take a blended view of customer acquisition costs - and measure everythingpic.twitter.com/fyFqXWKkD1
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TV and OOH exert 'halo' effects on other media channels - which is why it's always helpful to take a blended view of customer acquisition costs - and measure everythingpic.twitter.com/IbxzJ4NRXs
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This might be my favourite
@squadronlondon campaign of the year. When people are taking off their shoes at security at Chicago O'Hare airport,@BOMBAS is there to remind them to invest in quality socks. A timely and beautifully delivered message.pic.twitter.com/z1mKGFRD0m
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Horizn Studios makes luggage so cool you want to book a weekend in East Berlin. Here they are looking tip-top on Sloane St. Available in Harrods and Selfridges, and it charges your phone - which makes it a legitimate business expense :)pic.twitter.com/zbEfs5iJ9w
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This is common and makes a strong case for econometrics. Very interesting to see Byron Sharp et al being vindicated by the finding that 60% of sales came from first-time buyers. Reach, baby, reach.https://www.marketingweek.com/adidas-marketing-effectiveness/ …
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Why be with the 'wrong bank' when you could be with Britain's best bank -
@StarlingBank . We'll be broadcasting that message on TV, radio, press and posters and by telling everyone we know over the coming weeks.pic.twitter.com/Z9I0DeJk9u
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'Jack here just found his perfect fit at Spoke - and his legs feel fantastic' .... Cracking TV debut from legwear brand SPOKE - with credit due to all at Onwards and Studio Yes, as well as Ben, Kremena and Jake at Spoke.https://www.youtube.com/watch?v=5MuGUyOQ-q4 …
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Interesting quote from Airbnb's CMO on the importance of building brand preference, even for businesses with an apparently unique product proposition. Always worth looking over your shoulder - whatever you're doing, someone's coming to get you!pic.twitter.com/FL3rMzTngx
Ovo je potencijalno osjetljiv multimedijski sadržaj. Saznajte više
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Digital media - the best thing to happen to traditional media in a while. Check out the growth in TV and OOH effectiveness in the web 2.0 era ....pic.twitter.com/K7zt5Tyx6G
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Sage advice from Thread . Squadron needs all the wardrobe help it can get and is very grateful to this brand. The newsletters are awesome.pic.twitter.com/tfPw67IZS2
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http://G.Net is ripping up roads and rulebooks, delivering real full-fibre connectivity - unlike the big incumbent telcos - who've been inventing new words for 'fast' whilst selling old networks with copper wires in them.pic.twitter.com/x2bQJayGd8
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Congratulations to our six clients that made the
@TechTrack100 this year:@TransferWise ,@spoke_london,@iwoca ,@boughtbymany ,@thread &@WorldRemit - all illustrating the value of a well defined purpose brought to life by a well formulated team.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
James Burgess proslijedio/la je Tweet
There's a reason this man is employed to make amazing creative at
@TransferWise...https://twitter.com/Alex_Negueruela/status/1169265030287810561 …
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Big Al's came up with this idea for @Boxt_Clever at 10pm last night. Outdoor Plus (Global) were happy to trade media with us at 11pm. It was up and running this morning. A network media agency would still be organising a meeting room! Fast growth businesses need fast agencies.pic.twitter.com/q6vYTPMiMS
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