While we're fully oriented towards creating value for our customers, I'm tremendously excited by the second order effects this will have in the ecosystem.
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By opening the Segment platform, we're lowering the barrier for new entrants and helping established tools to easily onboard rich customer data from owned customer apps/sites/properties as well as from our network of partners into their products.
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Because so many of these integrations are bi-directional, the value creation is n^2.
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Proof or Mutiny can use the predictive insights Clearbrain surfaced automatically from not just your product analytics data, but your email data, support tickets in Kustomer, and feature flag treatments from Split to automatically serve better experiences
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