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Nov 30, 2022

ESP folks: are you tired of using the unwieldy platform of a huge provider like SendGrid to manage your diverse customer set? Say goodbye to shoehorned solutions & hours lost to inefficiency, and hello to our new email infrastructure management platform. hubs.li/Q01txCcx0

Feb 3

A new email sending solution? Got you covered. hubs.li/Q01B7_h50

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Feb 2

See you in SF, email nerds! Just a few weeks away...

Feb 1

For ESPs, reputation is everything. Your reputation affects not just actual delivery of mail for your senders, but also whether or not they'll even trust you enough to let you TRY to deliver their mail. Here's a guide to managing ESP reputation:.

Avoid the reputation wrecking ball | SocketLabs

As a complex sender, your reputation is the key to your viability. Here's how to protect it and, if needed, build it again from the rubble.

Jan 31

The first month of the year is in the books tomorrow! Based on January, what's your outlook on email for 2023?

Bright
66.7%
Optimistic
33.3%
Unsure
0%
Dark
0%

3 votesFinal results

Jan 30

As an ESP or complex sender, your email platform cannot collapse. The consequences to your senders’ businesses could be pretty dire, especially if it fails during a critical period. Is your sending infrastructure prepared for "uncertain times?"

Is Your Sending Infrastructure Prepared for Uncertain Times?

Is your sending infrastructure ready to endure uncertain times? Take a look at these risks and decide...are you prepared?

SocketLabs Retweeted

Jennifer Nespola Lantz

@emailDELIVbyJEN

Jan 27

#deliverability advice for 2023: "Did you get it in writing?" Skyler Holobach

Deliverability Advice for 2023

Pre-send is just as important to inboxing as the send itself. Find out how this #emailgeeks advice can help your team in the New Year. Now, on our

@kickbox

blog!

blog.kickbox.com

Email deliverability experts share simple sayings passed through generations to help explain the complex topic of email deliverability.

Jan 27

We have a question for our friends all around the #email community. Are you on-call during the weekends?

Yes, need to be ready
0%
No, it can wait
0%
Sometimes, it depends
100%
Other, I'll explain
0%

2 votesFinal results

Jan 26

We all wish every IP and pool was beautiful, crystal-clear waters with a refreshing breeze and maybe even a little bit of shade -- but not too much. But for every one IP Paradise, there's the dreaded.....EMAIL SWAMP.

The Email Swamp: Don't Go Bayou-self! | SocketLabs

Have the dreaded Email Swamp? It shouldn't be dreaded. Here's the 411 on how to manage it properly and use it to your senders' advantage.

Jan 25

Imagine all the tools you dream your ESP had, built right into your sending platform to do all the things you want faster and easier? How would you spend all that extra time? We built the sending platform you've always wanted. Go from dreams to reality.

Email Sending Platform for ESPs | SocketLabs

Replace shoehorned solutions and hours lost to inefficiency with SocketLabs' all-in-one sending platform with all the tools ESPs wish SendGrid had.

Jan 24

Such a fun read! Any family sayings you would add to the list, #emailgeeks?

Quote Tweet

Jennifer Nespola Lantz

@emailDELIVbyJEN

Jan 24

It’s time for Deliverability Advice for 2023 with favorite family sayings from our experts. Sayings even your grandparents can relate to, which means they can learn about #deliverability & become one of the #emailgeeks too…maybe. Check it out on our @kickbox blog. Link in

Show this thread

Jan 24

You find a magic lamp. Poof. Email genie inside. What is your first wish?

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Jan 23

Email might not be the sexiest thing in the world, but to us...it's pretty dang close. SEND IT. hubs.li/Q01ymB350

Jan 20

Were you unsure how to answer our poll about email platforms this week? You're certainly not alone. Here's a crash course on what kinds of options are available, and how to determine whether you want to buy or build one to use at your ESP. hubs.li/Q01y2Hy50

Email redundancy isn't essential for everyone, but as your customer base and sending volumes grow, having all your email eggs in one basket is... less than ideal. Find out what you can do about it. 💌

Quote Tweet

Jan 19

On Tuesday we asked about how many email sending infrastructures our ESP friends are using. Why did we ask? Well, because we have some recommendations. hubs.li/Q01y2Ncf0

Jan 19

On Tuesday we asked about how many email sending infrastructures our ESP friends are using. Why did we ask? Well, because we have some recommendations.

Build, Buy...Diversify! | SocketLabs

Are you splitting your senders' mail between 2 infrastructure providers? If not, it's time to diversify to protect you AND your senders.

Jan 18

It stinks. It's gross. It's the email swamp. Does your ESP have one? Here's our advice for how to clean up the swamp while, honestly, keeping those lagoon monsters inside it.

The Email Swamp: Don't Go Bayou-self! | SocketLabs

Have the dreaded Email Swamp? It shouldn't be dreaded. Here's the 411 on how to manage it properly and use it to your senders' advantage.

Jan 17

Hello to our friends at ESPs! Quick question: How many sending platforms do you use to send email on behalf of your customers?

1, our own
33.3%
1, a partner
33.3%
2
16.7%
3+
16.7%

6 votesFinal results

Jan 16

Unless you're one of the lucky few 🏖☀️...it's frickin' cold outside. ❄️😬 Why don't you cozy up to the fire with this enthralling, captivating, and must-read bestseller: BUILD OR BUY, Email Infrastructure Edition. hubs.li/Q01y2Hrt0

Jan 13

It's Friday the 13th. SpoOoOoOOky. Be on the lookout for curses, astrological warfare, cracks that legit break your mother's back, and spam traps, obvi.

Ducking and Dodging Spam Traps | SocketLabs

You can't miss them all but with these tips, you'll be well on your way to being a pro-level spam trap dodger.

is always top of mind for me, but what other ESPs are #emailgeeks and #emailpeeps thinking about these days? Take the survey so we can all find out. 💌 twitter.com/OnlyInfluencer

This Tweet is unavailable.

Jan 12

Yesterday we asked about SMS use in marketing. We loved the results! As an ESP, we have some thoughts about SMS and where it fits best in a marketing mix -- and why we're still exclusively email-focused.

Email Still has a Place in an SMS-dominated World | SocketLabs

SMS and email can and should coexist in the marketing ecosystem. Here's why they shouldn’t be considered predator versus prey.

Jan 11

Do you use SMS marketing? Is it part of a balanced marketing mix or are you using it as your primary source of outreach?

Jan 10

Anyone who invests can tell you two things: Diversify and don't look at your investments (probably). Diversifying your sending infrastructures is a super smart idea for a bunch of reasons. Our CEO Tim Moore explains why: hubs.li/Q01xs88w0

Jan 9

Start your 2023 reading challenge today with our new eBook. You can count it as Book 1, we won't tell your book club. 🤫 hubs.li/Q01xgHd_0

Jan 6

New year, new look (kind of), new product. Take a look at our complete email sending solution for complex senders and ESPs. hubs.li/Q01xf2290

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Jan 4

When it comes to email, what are you looking forward to most in 2023? #emailgeeks #emailpeeps

Re-assess my tech stack
0%
Find a new ESP (finally)
0%
Optimize email platform
100%
Learn new email things
0%

1 voteFinal results

Jan 3

It's hard getting back to work on the first workday of the year. So...delay it a bit longer while still working -- take some time to read (and learn!) about email infrastructure. hubs.li/Q01wpg8n0

Jan 1

If you can believe it, 2023 has arrived! Wishing all of our customers, partners and colleagues in the email industry a wonderful new year. We hope it's your best one yet.

Dec 30, 2022

This is your friendly SocketLabs team signing off for 2022! We hope you have a fun and safe NYE and we'll see you on the flip. 2023...hope you're ready for us!

Dec 29, 2022

We wanted to say this just once more before we turn off the lights on this year. We send email. That's it, that's the post.

SocketLabs' All-In-One Email Sending Solution

Dec 28, 2022

Start the year off strong. Switch to the most comprehensive and easy-to-manage sending solution for ESPs to ever exist.

land.socketlabs.com

The first and only all-in-one email infrastructure platform built for ESPs by an ESP. The email sending infrastructure, tools, and support you wish Sendgrid had.

Dec 27, 2022

For all our ESP friends, are you considering moving to a new sending infrastructure in 2023? Why or why not?

Dec 26, 2022

ICYMI: Here's a little light reading for you during this sleepy week between 2022 and 2023. It's all you need to know about whether you should build or buy your #email sending infrastructure. hubs.li/Q01wp6JZ0

Dec 25, 2022

Wishing a very merry Christmas to all of our customers, partners and colleagues in the #email community who celebrate. 💌

Dec 23, 2022

It's a slow day. Kick back and relax with our new eBook! It's a nice summary of your sending infrastructure options, from where it can be hosted to how you want to set it up. hubs.li/Q01wp6JP0

Dec 22, 2022

Email is an ecosystem, and on a smaller level, so is being an ESP. We don't just compete; we also rely on each other. That's why we built a sending platform specifically for other ESPs.

Why We Built a Product for ESPs | SocketLabs

We're an ESP...so why did we build a product for ESPs? To make making email infrastructure easier to manage by solving some big issues.

Dec 21, 2022

Managing an email infrastructure can be a drag. Whether you build your own or buy access to an infrastructue, you're on the hook to manage it yourself. Go into it with a clear understanding of your options to avoid any unhappy surprises. hubs.li/Q01wmYZs0

Dec 21, 2022

Are you burned out? We don't blame you, it's been such a long year. But start the year on a refreshing note: Take this advice from Skyler Holobach, who likens burnout to being blocklisted. Here's how you can solve both issues.

This is Your Email on Burnout | SocketLabs

Email burnout can not only affect you, but it can also affect your email deliverability. Read more to find out how!

Dec 20, 2022

2022 was a roller coaster. If we had a guess, 2023 will be similar. Is your sending infrastructure prepared to handle uncertainty? Let's buckle up...