Social Media WeekKonto zweryfikowane

In this session, @VICE Media's @BellanWhite shares her insights on building meaningful connections as a media brand, stemming from her career of more than 25 years in integrated marketing and communications to transform brands. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/aRSm3A1XRc

Next up at #SMWNYC, join @tiktok_us' Blake Chandlee and @McDonalds' @JenniferHealan for a conversation on how to build your TikTok presence and successfully engage your brand's community on the platform. http://adweek.it/SMWNYC-2021 pic.twitter.com/KBVLQGym2k

The most iconic social media moment of 2020 may have been @OceanSprayInc's appearance in Nathan Apodaca's "Dreams." On this special peisode of The Business of Marketing, @Tom_Hayes unpacks this iconic moment and what's next for the brand. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/q91DFbAuE1

Welcome back for Day 3 of #SMWNYC! We have a PACKED day ahead, with stellar insights from top social platforms and brands—and our Creative Visionary Awards tonight! Our Main Stage Programming is about to begin—join us! http://adweek.it/SMWNYC-2021 pic.twitter.com/W1B9fxWLVS

Big day! Speaking at Social Media Week NYC! It's gonna be alllllll about how brands can get people talking to each other. #SMWNYC https://event.adweek.com/smwnyc-2021/agenda …pic.twitter.com/8P6WeI9Mr6

Discover from @LEGO_Group's @jlwgreg how to stay creatively curious, the sources of his creative inspiration and how he goes about gaining inspiration for all areas of the web… at all hours of the day… and night. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/eo6yidrC9p

How can social media marketers authentically engage in values-led marketing? This interactive @hootsuite session with @CamilleDundas and Ashley Reid gives tangible steps you can take to create inclusive conversations online. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/V8aLTdlXWD

e.l.f. stays winning with incredible momentum on TikTok. @Tinuiti's @avibz and @elfcosmetics' Gayitri Budhraja talk on how this approach leans into all facets of the funnel with bigger brand moments and a sophisticated always-on campaign. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/N9YxrW9Wp5

Returning to #SMWNYC, @thatlot's @davidlevin123 and David Schneider discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. http://adweek.it/SMWNYC-2021 pic.twitter.com/jknpP7rr5D

That's a wrap on Day 2's Main Stage sessions for #SMWNYC. But we've already enjoyed two community meetups, and we're in the midst of four Academy sessions left before we close out for the day! Find more info here: http://adweek.it/SMWNYC-2021 pic.twitter.com/j5HgfbB0r2

Join @nextInsurance1's @RaashiRose and @Diageo_News' @jsvoiceonline where they'll offer their perspectives on the importance of brand transformation, and why it is critical for every marketer in a given organization to embrace inclusive marketing. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/ogUb2GQzix

Discover from @GSKUS's Tina Tonielli how they worked with @Meltwater to build an in-house social intelligence capability that quickly delivered high-value actionable insights to marketing teams responsible for managing many consumer brands. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/FMjapF5K9J

The augmented reality revolution is here and it's transforming marketing. Guided by @Snap's Jeremi Gorman, experience a 360-degree view of the immersive world of AR, technology, business, and big future ahead. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/bCm7eL7Qn6

Learn how to use consumer and market analytics to track social conversation and glean insights into your consumer with @NetBaseQuid's @harveyranola and @Fitzco's @katytenerovich in order to optimize your content! #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/BfbL45OZDF

People love these unexpected moments, and that's what we've been leaning into. @LiquidDeath’s @Cessario #SMWNYCpic.twitter.com/FI8ctIoEeC

Join @tiktok_us' @AtSignNick and @LiquidDeath's @Cessario as they explore how Liquid Death is amplifying its presence on TikTok through organic content and creativity, and why TikTok’s rise in entertainment is just the beginning. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/H5umLpABhl

While the pandemic has created new (and lasting) buying habits, now is not the time to panic. Hear from @Sprinklr's Paul Herman why he thinks it's the perfect opportunity to pause, re-assess and re-invent. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/62oSWLaD8s

Understanding how social media changes opinions, behaviors and business outcomes is now essential to competitive advantage. Join @MIT's @sinanaral as he describes the cutting edge science of how it works to create engagement, insight and action. #SMWNYC http://adweek.it/SMWNYC-2021 pic.twitter.com/JJp8iWG0YU