Many people have been wondering what we've been up to at . We made a major pivot earlier this year & it's been the best decision. We're growing faster than ever & are at an inflection point— quick thread from & me
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Soaib Grewal
@soaibgrewal
Building , finding that fine balance between figma, excel and hubspot. ex VC & Designer - 
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Thanks to our investors for their support.Special mention: , , , , , , , , , ,
,, , , ,
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A shoutout to the entire Plaza team for being agile, creative & focused through this journey. We're now 12 people across NYC, LA, Bangalore & Delhi! 15/n
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If you're a commerce creator or a brand looking to build a new creator-led distribution model - get in touch! useplaza.com
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We plan to change this dynamic by putting creators in the center and allowing them to get the value and ownership they deserve. We aim to make Plaza the essential tool for commerce creators and their brand partners. 13/n
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Why is any of this important? We've all seen how large marketplaces & platforms have grown thanks to the hard work of creators. They drive traffic, and platforms capture the majority of value.We think this is unfair. 12/n
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Creators are excited to use Plaza. We opened up the platform in June and have quickly scaled to triple-digits with a near $0 acquisition cost. We continue to grow 10% w-o-w. 11/n
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Creators using Plaza are already seeing the difference:
1. 2x increase in sales
2. 3x click-through rates
3. New brand partnerships within 14 days of signing up
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With a Plaza Page creators can:
1. List and sell any product from wishlists to affiliates to Plaza partner brands
2. Get robust analytics - traffic, sales, engagement
3. Engage followers, sell socially (w/live commerce) & build community off-platform
All of this, for FREE! 9/n
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The core of our platform right now is the Plaza Page, a storefront designed for Commerce Creators. A Plaza Page turns your link-in-bio into a multi-brand storefront. 8/n
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That's where the new and improved version of Plaza comes in. An end-to-end eCommerce solution to help creators discover products & brands they'll love - & tools to recommend and sell directly to their fans - across platforms. 7/n
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Commerce Creators badly need:
1. Custom tools to sell more & smarter + insights to continue making great content
2. Access to exciting brands that they and their followers would love
3. Sustainable, transparent sources of income - beyond one-off sponsored posts 6/n
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We spoke with Commerce Creators to understand their pain points, goals & motivations. And realized we would need to reimagine Plaza as both a solution & a company. Keeping creators at the center of it. 5/n
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Why Creators?
1. Product discovery is creator-led - 63% of consumers in the US trust their endorsement over ads
2. Brand spends on creator collaborations are increasing to reduce reliance on paid acquisition
3. The best product-focused creators still struggle to monetize
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As we built the early versions of Plaza, we realized we focused on the wrong primary user. Instead of building for brands, our focus should have been the Creator that a brand collaborates with to sell socially. 3/n
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First, some background: We started Plaza last year with a mission - to make eCommerce more authentic by enabling people to buy from people. How? By creating tools for brands to sell socially to consumers. 2/n
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seed stage founders - have you been asked by any VCs to do an audit of your code during the DD process?
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For a top tier specific VC firm,who are name dropping that they are talking to The Postcard Hotel for investment. A clarification, we are NOT talking to anyone. You will not even get an investment deck out of us. I know it’s really cool to mention our name in Goa, have a drink.
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Happened to us a few weeks back. Never heard of the fund. Apparently we’re on their portfolio page. I assume they invested through a syndicate. flagged it.
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Someone asked me to vouch for a VC fund I've never met. Turns out, it's because we're on the fund's portfolio page??
I'm *guessing* a partner is in a syndicate on our cap table, but I still would suggest you not do this.
Whole portfolio may be made up. Really bad look.
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Jaylen Brown, Jason Tatum, Marcus Smart = Kevin Garnett, Paul Pierce, Ray Allen. New Big 3 🚀
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Great talk by at the dinner tonight. Thanks for inviting! Can’t wait for the next one.
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Al Horford was 🔥🔥🔥
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Let’s go Celtics! 🔥🔥🔥
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Come join us ! work closely with me and . We’re a fast paced, hungry team building commerce tools for massive market! we promise a steep learning curve and good vibes 📈🍸
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I am looking for a Business Ops Intern to come join me at @plazatweets!
If you are keen to explore this opportunity & learn more, DM or drop an email with your resume - vinam@useplaza.com
Please RT and tag relevant folks!
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I have this conversation at least once a week when I’m in the US.
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After experiencing India pmt system if you do the same in USA you will feel you have been transported 10 years back.
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Take Me Home, Country Roads is about Western Virginia, not West Virginia
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Congrats to and the team on the successful launch! #1 Product of the day!
This product is going to be a gamechanger for group buying of NFTs.
Give it a spin >>>>
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It begins! 
We just launched our product, Mesha, on @ProductHunt 
Feedback would mean the world to us! 
producthunt.com/posts/mesha
We just launched our product, Mesha, on @ProductHunt
Feedback would mean the world to us!
producthunt.com/posts/mesha3
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Twitter fam - I’m in Denver / Boulder for the next 3 weeks. What should I do? Who all should I meet?
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Sell First - Ship Later
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congrats and team! I still remember the meeting at our Gurgaon office. The first and only time , & I committed to a deal just on a whiteboard pitch!
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India's Classplus raises $70 million to help teachers and creators expand their reach tcrn.ch/3LmIbpR by @refsrc
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You’ve come a long way from the ‘DJ Remix’ days ! So excited to see everything you and the @PocketFMIndia team have accomplished!
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We are elated to announce our Series C funding of 65Mn USD led by Goodwater Capital, Naver, and Tanglin Venture Partners. This is a validation of our market leadership and trust in our execution capabilities. moneycontrol.com/news/business/
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Replying to
Aligning with 2 countries with a history of lack of rule of law, invasive aggression, with 1 of them concretely anti-🇮🇳, doesn't really sound a great thing.
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India ‘abstaining’ isn’t a good look.
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Spoke with Prime Minister @narendramodi. Informed of the course of 
repulsing 
aggression. More than 100,000 invaders are on our land. They insidiously fire on residential buildings. Urged to give us political support in
Security Council. Stop the aggressor together!
Prime Minister @narendramodi. Informed of the course of repulsing aggression. More than 100,000 invaders are on our land. They insidiously fire on residential buildings. Urged to give us political support in Security Council. Stop the aggressor together!3
the highlight of for me has to be and the science section. expands my mind every week.
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A friend sent me this yesterday with the question, “hey is this the same you work at?” One day this will be a common sighting and great care will be 2km away from everyone.
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How to lose $35 billion of market cap in less than 2 years
Peloton CEO John Foley is stepping down after investors voiced grave concerns in a presentation to the company
The wild part? The presentation is PUBLIC...and oh boy is it ugly for $PTON management
My breakdown ⬇️
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Wordle 219 3/6, todays wordle deserves a flex
⬜⬜⬜⬜🟨
⬜🟨⬜🟨⬜
🟩🟩🟩🟩🟩
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