Google will start using page speed in mobile search rankings as of July 2018. Good leverage point for promoting perf http://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html …
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Was that uniquely challenging from a mobile perspective versus the desktop signal?
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Desktop performance was _bad_, but it wasn't an ecosystem-wide crisis. Mobile has drawn things out in a way that makes a uniform (responsive, single-URL) web for desktop and mobile a MUCH more challenging world for mobile users.
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