It sounds like we got TTI plans, action items, goals, now what about post TTI
I have a pet theory: there's a metric that describes TTI + variance across a full session; captures lived experience of web vs. native
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This metric would show why nobody (statistically) wants apps, particularly for one-off experiences. Also shows why app model feels better.
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In the app model, you amortise up-front pain over a hopefully long time. Model gives low variance. Web is high variance.
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