So they learn on long timescales (a.k.a. the expensive and hard way) that these sorts of prompts can "work" but in a highly contingent way.
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Luckily we now have PWA tech in browsers and companies/brands can run *real* A/B tests. What does that look like?
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First, you want to track the total funnel from a prompt. What's the *overall* CTR for a web users to convert? Are launches the same?
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To get this data you need to invest in PWA-ifying your website. Users adding non-app-like experiences to their homescreens is apples/oranges
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Confoundingly, Web Push is unbundled from app install. When we tell folks this it takes them a little while to get it, then "ooooooohhhhhh!"
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can push permission be automatically granted on install especially with WebAPK?
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We're looking at that. I'm not convinced it's a better user experience.
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Instead of 2: a2hs + web push
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That assumes business need more reasons. But I take the point.
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also I had a request about "on-boarding process" for PWA.. so..
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Yep. It's a change. Do you talk to them about push sub *before* install? Not possible on native, big advantage.
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I showed them
@owencm's UX guide for web push and they agreed to it. Would have hard times explaining myself otherwise1 reply 0 retweets 2 likes -
Replying to @nekrtemplar @slightlylate and
It's easier to convince clients when something was written "by the Google who invented PWA"
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& Web Standards TL; Blink API OWNER
Named PWAs w/
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