...but they tend not to be as familiar with all of the options. And there's no marketing department for the open, interoperable web.
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Very few businesses have run real A/B tests and fewer will share the comparative native app/PWA engagement/cost data.
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(for obvious reasons; it's either competitive advantage, potentially embarrassing for the folks internally who pushed native apps, or both)
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We have an inexact proxy in the cost to acquire a user installation (the top of the "install" funnel of engagement). Those #'s look *great*
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http://Housing.com 's cost to acquire a PWA user is 50x lower. Selio's was (only) 10x lower.
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It's going to take a while for the big companies that can both invest in PWAs and do rigorous studies to feel comfortable sharing, I fear
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...and of course this could just be wrong! It could absolutely be the case that there's some property of native apps we've totally missed.
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And there's also the very real possibility that the folks making PWAs will just drown the experience in script so it'll never feel good.
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...which in a different way deprives us of real A/B examples. Web developers are still struggling to take mobile seriously.
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So that's what we're up against. People putting terrible prompts on sites that could just be PWAs are doing what they think reasonable.
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...and for iOS (which takes up a disproportionate amount of mind-space), it *might* be reasonable. It's complicated!
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The prompts and dark UI patterns (*ahem*, Messenger tab in FB on mobile) are bad for users & degrade experience of the web.
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...but we won't end them until we convince businesses that they're *also* not good for the bottom line.
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& Web Standards TL; Blink API OWNER
Named PWAs w/
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