Imagine you're the Tumblr or Reddit PM: what's your *goal*? Is it to tell a great story to your boss/board about the # of installs?
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(remember that installs aren't a business metric; they may have zero correlation with profit.)
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In SF, "installs" too often viewed as a strong proxy for growth. Savvy folks know better, but definitionally there aren't many savvy peeps
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You can often get promoted for a long time by driving up installs even if all you're doing is strip-mining user value & slowing development
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Small companies too often do this organisational learning in a darwinian way. Big companies outside of tech can frequently apply more rigor.
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...but they tend not to be as familiar with all of the options. And there's no marketing department for the open, interoperable web.
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Very few businesses have run real A/B tests and fewer will share the comparative native app/PWA engagement/cost data.
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(for obvious reasons; it's either competitive advantage, potentially embarrassing for the folks internally who pushed native apps, or both)
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We have an inexact proxy in the cost to acquire a user installation (the top of the "install" funnel of engagement). Those #'s look *great*
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http://Housing.com 's cost to acquire a PWA user is 50x lower. Selio's was (only) 10x lower.
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It's going to take a while for the big companies that can both invest in PWAs and do rigorous studies to feel comfortable sharing, I fear
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...and of course this could just be wrong! It could absolutely be the case that there's some property of native apps we've totally missed.
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And there's also the very real possibility that the folks making PWAs will just drown the experience in script so it'll never feel good.
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& Web Standards TL; Blink API OWNER
Named PWAs w/
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