So they learn on long timescales (a.k.a. the expensive and hard way) that these sorts of prompts can "work" but in a highly contingent way.
Small companies too often do this organisational learning in a darwinian way. Big companies outside of tech can frequently apply more rigor.
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...but they tend not to be as familiar with all of the options. And there's no marketing department for the open, interoperable web.
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Very few businesses have run real A/B tests and fewer will share the comparative native app/PWA engagement/cost data.
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