Many product managers "know" that native apps have higher engagement. When they didn't with them, lo and behold! It's true.
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What they miss is that they aren't running a reasonable comparison unless they've also built a PWA.
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ugg...auto"correct" killing me. Anyhow, when they run native app experiment w/o PWA baseline, they select for *already* most engaged users
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The set of people who are willing to sit through a native app install, updates, etc. already find value from the service and want more of it
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Replying to @Lady_Ada_King @slac
Sure! I see a lot of confirmation bias: the set of people who will jump through the high-friction install is low, but they are engaged
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This plays into the Android-blindness: in the US and many other developed nations, ~100% of those PM and business folks carry iOS devices
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...and iOS sets your sights low for the web. This causes terrible cognitive dissonance for folks trying to grow their businesses.
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For many, it has been a tough shift to think "mobile first" and in developed markets, the rich people *also* have iOS devices.
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If you're looking at revenue growth in your existing (developed) market, you might dismiss the web offhand or relegate to desktop.
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Lots of companies we talk to have gone through this cycle. They built for the web, tried to do responsive w/o rewrite or scale-down
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...predictably found out that people didn't want these bad experiences. Tried native apps; got some good data from most engaged users...
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...then hit a wall. Native app distribution flatlines very quickly unless you keep pumping marketing and/or UI degrading prompts into it.
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