New PWA drives a 38% conversion increase for top Indian
start up http://Housing.com . Read all about it:
https://goo.gl/j1tUo1 pic.twitter.com/sCAghn9ZAk
Chrome Project
& Web Standards TL; Blink API OWNER
Named PWAs w/ @phae; probably making her
DMs open. Tweets my own; press@google.com for official comms.
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|---|---|---|
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New PWA drives a 38% conversion increase for top Indian
start up http://Housing.com . Read all about it:
https://goo.gl/j1tUo1 pic.twitter.com/sCAghn9ZAk
great showcase about performance and network independence. How does add to home screen factor in the success?
: it's a great question! We've seen others report higher engagement from homescreen icons in the past.
/cc @ChromiumDev
Flipkart mentioned higher engagement. Long tail retail developers I talked to did not see significant impact.
: our current a2hs heuristic means there won't be many installs for smaller sites; likely skews numbers
/cc @ChromiumDev
: that said, we're iterating on those to make them show up for engaged users who don't navigate.
: ...which helps SPAs. Also, our telemetry data shows growing launches for homescreen icons, so some corroboration.
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