This creates the 2nd problem. There's a conflict between what makes advertisers successful on a platform and what makes users successful.
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Replying to @polotek
As far as I know, this affects every vertical that depends on advertising. TV, Newspapers, Magazines, etc.
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Replying to @polotek
This creates a tension where companies are trying to find that balance. Making more ad money while not annoying users too much.
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Replying to @polotek
Some companies see that as an opportunity for disruption. See Netflix killing the TV commercials model by figuring out how to charge ppl.
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Replying to @polotek
Netflix is winning because they are charging ppl for new value. The convenience of on-demand streaming and portable ubiquity.
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Replying to @polotek
Anyway, back to twitter. They have a platform that has become an *essential* part of modern life. But they don't know how to charge for it.
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Replying to @polotek
Here's what you can bet on. Twitter will continue to make changes to make their platform attractive to advertisers. They have no choice.
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Replying to @polotek
The thing we can all hope, is that they find some way to do that by making their service better for users.
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Replying to @polotek
Here's my big point. In this frame, when we talk about twitter serving users, they are not you and me.
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Replying to @polotek
Power user's of consumer tech platforms are notoriously bad for ad engagement. We learn what they look like, we learn to avoid them.
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