The most interesting thing about stats referenced in previous tweet is that conversions were doubled on all device types, not just phones.
@jonathanstark : I wonder to what extent this is a factor of there already being a gate-keeper for the website/domain?
/cc @brookstravis
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@slightlylate@brookstravis it that's a mandate from the CEO to break the gridlock -
@jonathanstark: meanwhile, they're doubling up (3x?) spend too reach same users in a disjoint way :-/ /cc@brookstravis - 4 more replies
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@slightlylate@brookstravis Typical situation: retailer has a "dot com" department that's been around for at least 10 yearsThanks. Twitter will use this to make your timeline better. UndoUndo
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@slightlylate@brookstravis Then, around 2010, they created a "mobile" department...Thanks. Twitter will use this to make your timeline better. UndoUndo
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@slightlylate@brookstravis In this situation, creating a real responsive website means a lot of pink slipsThanks. Twitter will use this to make your timeline better. UndoUndo
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@slightlylate@brookstravis or at least a drastic reorganization.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@slightlylate@brookstravis everyone starts fighting about "who owns mobile"Thanks. Twitter will use this to make your timeline better. UndoUndo
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