What goes unsaid in the article is that this entire remediation journey was preventable. Avoiding React + heavy JS dependencies & JS-driven animation wouldn't have lost them the revenue in the first place. Too many learning this in Darwinian fashion.https://twitter.com/gavindoughtie/status/1231002821878669312 …
There's a lot of strategy, growth projection work, and brand identity wrapped up in answering this. But we don't need to do that work. In basically zero of the teams I've worked with has there *ever* been a hard tradeoff. *NOBODY* is anywhere *near* the richness/reach frontier.
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In every single case, doing better for everyone does better for the business. Why? Doesn't actually matter. Could be marginal buyer. Could be better service to core market. Does. Not. Matter. The idea we need all this script to deliver richness is a straight-up lie.
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So who's lying and why? Well, some folks honestly believe this tosh. They've been sold a bill of goods and I feel sorry for the users they're trying to reach. Some are leaning into their priors and are afraid to admit the mountain of evidence that shows lowered lifetime value.
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& Web Standards TL; Blink API OWNER
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