What goes unsaid in the article is that this entire remediation journey was preventable. Avoiding React + heavy JS dependencies & JS-driven animation wouldn't have lost them the revenue in the first place. Too many learning this in Darwinian fashion.https://twitter.com/gavindoughtie/status/1231002821878669312 …
This sort of firm sells aspiration. They'll make their highest margins on ultra-luxury goods, but most of *their* volume will also be somewhat down-market. What they care about most is margin. A $50 trinket with 40% gross margin is still a winner. So who is that marginal buyer?
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And would a good manager want to lose those sales? (in this scenario, it's "maybe")
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There's a lot of strategy, growth projection work, and brand identity wrapped up in answering this. But we don't need to do that work. In basically zero of the teams I've worked with has there *ever* been a hard tradeoff. *NOBODY* is anywhere *near* the richness/reach frontier.
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& Web Standards TL; Blink API OWNER
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