At this late date it's hard to have sympathy for, or get excited by, businesses marginally unfucking their sales channels. I've seen what these stacks do to public services -- folks *without* teams to run these analyses -- and the layers of heartbreak are just too much.
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You know I’m fully onboard with this, but I wonder if it would be possible to control for “people with fast connections tend to have more money to buy things”
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The linked post controls for device speed, which is one reasonable proxy. But let's put ourselves in the shoes of a manager at said business for a moment...
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Is “Darwinian” used here as a pun on an OS’s name?

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You know I'm more earnest than clever, JF.
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"If all you have is a hammer, everything looks like a nail"
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With all due respect, you can't blame the tools instead of the shoddy workers.
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