The only reason you see all these app install dark patterns is because someone has app installs as a KPI, it’s not better for users and might not be better for the business. Just better for the exec dashboard
I always like the "5 why's" approach to this sort of thing. What causes the execs to sign off on this metric as a KPI? If they didn't, it wouldn't be on the dash.
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I’m not sure how it works at google but at yahoo is was as far as I could tell the theory was: app installs -> MAU -> ??? -> profit!
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