I don't disagree about it dying. I'm just arguing poorly that users don't see or don't care about web, they just want content or tools.
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Replying to @Paul_Kinlan @phae
Yes? And they want the best version of those things. The onus is on us to make sure the web is the best; gives you good experiences with the lowest tax rate.
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Replying to @slightlylate @phae
But people don't find these things through the browser. So it doesn't matter implied tax rate is low.
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Replying to @Paul_Kinlan @phae
That's on browser (/cc
@__apf__@alexainslie) for failing to make app discovery A Thing (TM) in their product. What we can do from the platform side is to make the world safe for a time when they get there. And we're doing it! Again, nothing in platform is a one-turn game.2 replies 1 retweet 2 likes -
Replying to @slightlylate @Paul_Kinlan and
But won't that only make it A Thing (TM) on one platform? The web is awesome on Android. It's atrocious on iOS. I (person who wants the web to win) don't even use the web on iOS. The cost to my blood pressure is too high. The web's greatest strengths are its biggest weakness.
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Replying to @davidbrunelle @Paul_Kinlan and
Nothing here is a one-turn game. "This isn't perfect" is the litteral enemy of what can help us move through the strategic space in a way that goes where they ain't. Case in point: what do you think the fraction of iOS devices is in growth markets?
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Replying to @slightlylate @Paul_Kinlan and
"Growth markets" aren't my target. So can't help you there. Is your perspective that the web is staking its future to those markets and that declining investment in established markets is an acceptable tradeoff?
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Replying to @davidbrunelle @Paul_Kinlan and
Most businesses don't want to maintain 3 versions. Doesn't matter where in the world you are, not having the burden of 2 native apps teams plus a web team is a win. 3 -> 2 is a win, no matter how you cut it.
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Replying to @slightlylate @Paul_Kinlan and
You just made a case for building all our products with React Native. Not necessarily distributing an experience via the web.
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Replying to @davidbrunelle @slightlylate and
And, by the way, given that choice, I'd wager many decision makers would say: "Let's keep two app teams and we'll just make our website a landing page linking out to the appropriate app stores." (Maybe not to that extreme. Hyperbole is intentional)
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What's right for your product/market isn't necessarily generalizable. The web platform can deliver massive value in some geographies/segments whilst we try to break the Apple/FB-IAB logjam.
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