I'll make an app for it.
Nothing here is a one-turn game. "This isn't perfect" is the litteral enemy of what can help us move through the strategic space in a way that goes where they ain't. Case in point: what do you think the fraction of iOS devices is in growth markets?
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So, yes, we need to get the word out that iOS is the new IE6 and get web developers agitated that their shiny new Obelisk 11 Pro's are selling them out and undermining their future. But that doesn't mean we shouldn't do the things that can improve our chances in the interim.
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Let's say I'm talking with a decision maker; is their choice *really* "Android, iOS, and web"? Or, if we collapse two of those into one, can't we help them improve their ROI?
End of conversation
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"Growth markets" aren't my target. So can't help you there. Is your perspective that the web is staking its future to those markets and that declining investment in established markets is an acceptable tradeoff?
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Most businesses don't want to maintain 3 versions. Doesn't matter where in the world you are, not having the burden of 2 native apps teams plus a web team is a win. 3 -> 2 is a win, no matter how you cut it.
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