It is the reality today, but does this addition of this feature make the deprecation path for SMS auth easier or more difficult? And which authority is the arbiter of that trade-off?
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Not having this is a frequently cited reason that both sign-up and transaction conversion rates suffer on the web vs. native. Given what I'm seeing about web/native usage, the counterfactual has to include "...and that's how the web died on mobile..."
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So we're weighing up the risks here and saying "an imperfect web is still worth saving". I have tons of time for the dissenting view, but it was market reality that swung us -- maybe just not *your* market.
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