There’s massive browser war coming around user privacy, tracking, and targeted ads (Google, FB, adtech vs Apple, Mozilla, Brave and hopefully Microsoft).
It’s going to last a few years and it’s going to get really ugly. 
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Firefox’s and Safari’s enhanced/intelligent tracking protection was step 1. Step 2 is “ad click attribution”, which should severely curtailed user tracking by advertisers (and potentially restructure the advertising economy)
:https://github.com/WICG/ad-click-attribution …2 replies 2 retweets 20 likesShow this thread -
Step 3 is a complete and highly considered slow down on adoption in new features/APIs in Firefox and Safari of Google proposed APIs. As developers, don’t expect the barrage of new Chrome’s APIs to land in other browsers any time soon.
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Even if we wanted to implement them, we don’t have the resources and would prefer to focus on privacy as a competitive differentiator. We want the best for the web, but not at the expense of user privacy.
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“Behavioural surplus... Prediction imperative... Dispossession cycle... Who decides who decides?.. Economies of action...”
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You may not have intentionally omitted the "in app browser" debacle, but it merits mention. CCT/SFVC at least respect browser choice... everything else is a disaster
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