My primary tool is to ask who the users are! That tees up everything else in the decision tree. If they're mostly mobile, the constraints are very different.
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Next question: how big is the team?
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Okay sounds reasonable. If I said that I was building an app for mostly web based mobile users and had a team of one, what would be the next question in the decision tree? Context: I expect this app to get a lot of traffic from mobile users who wouldn’t install another app.
End of conversation
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