Alex Russell Retweeted EricaJoy
"pivot to video" always seemed like a scam running just out of sight. I'm reminded of: https://www.adweek.com/brand-marketing/how-agencys-completely-blank-4-minute-youtube-video-got-100000-views-166460/ …https://twitter.com/EricaJoy/status/1052601089747431429 …
Alex Russell added,
EricaJoyVerified account @EricaJoy
I keep thinking about how many decisions and choices were made across several industries, how many people abandoned other forms of media and other platforms in favor of the Facebook video walled garden because of these inflated metrics.
The ripple effects are wild. https://twitter.com/ConroyForReal/status/1052403439613829120 …
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9:54 AM - 17 Oct 2018
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